But how will people get to know about your app?
And if they do install your app, will they stick with it for long?
It is possible that users will install and use your app for long, but for this, you need a strategy, and that strategy is push notifications.
Push notifications are special messages and are generally a combination of text and graphics like image, GIF, video, etc. These messages are directly sent by mobile app to a user’s device. Push notifications appear as a full-screen message or as a top or bottom banner, depending upon the function and goal for which they are sent.
Push notifications work on a principle of permission-based marketing and act as an alternative, where customers do not appreciate being intruded by unwanted messages. These may be Android Push notifications or IOS push notifications depending upon the platform of your user’s device.
Now the question is why is Push Notification strategy important for the app’s success?
Well let us discuss this in detail:
Inexpensive as compared to other methods:
You want to push your business to every corner of the world, but you are running low on budget. Well, if this is your case then Push notifications are much cheaper as compared to other methods of advertising. Especially for new and small business groups that are struggling with the budget.
It has the ability to take your app to every device throughout the world rapidly. According to the Business of Apps, the opt-in rate for app push notifications in the year 2018 was 91.1% for the android platform.
For Engaging customers:
Haven’t you received offers and discounts in the form of eye-catching notifications via apps you hardly used?
Well, this is a technique used by app owners for engaging users with their platforms.
Let’s go through some statistics that further clarifies the power of push notifications behind an app’s success.
According to invespcro, with the use of push notifications:
o App engagement increased by 88%
o User activity increases by 65% in a period of 30 days when push notifications were enabled
o App retention rate rises by 3-10x
o 48% of app user made a purchase after triggered push notifications
o Push notifications help to retain 2x users
o On an average clicking rate for push notifications was 10.3%
o Per month sessions spent on the app were 11 in case of 46% users who enabled push notifications, while it remains to only 25% who don’t.
o In the case of new users, the retention rate rises by 71% over two months when just one push notification was used during the first week.
Making Important announcements:
Now suppose you get a large number of users for your app. They like your app and are engaging a lot, but there comes a time when you have your competitors in the market. So to beat that competition you need to update or modify your app to give your user a better experience.
Now what generally happens at this time is your users start losing interest in your app. It is due to some issues or due to some difficulty in getting a smooth user experience. Here you can go for a public announcement using a push notifications campaign regarding update and modification of your app. It shows your responsibility towards your users and helps in creating loyalty.
Helps in capturing more and good quality leads:
A low lead count and low lead quality are the prime concern for many businesses as visitors are unwilling to provide personal information. Further, they do not show any interest in filling lead generation forms. But by using push notifications you need not depend on lead information as in this case permission in the form of a single click is required from subscribers and you can engage them with your platform easily without asking for personal information.
Customization and fast delivery:
Push Notifications can be sent instantly all over the world. That means you got something new, just take some moments and you can reach your users within no time. More-over you can add visuals and emoji’s that further provide an eye-catching view to your users. It creates an urge in users to see a notification in detail. Further, these can be customized accordingly, what time your user will see the notification. It further enhances the chances that customers will think of closing a deal right on the spot that is provided via push notification.
The best way to engage more customers with your platform is to make them feel special. This can be done via a survey in which push notifications are sent to customers with the purpose of asking their feedback on products and services offered by an app. This makes them feel a valuable member of your platform that helps in generating loyalty.
When a customer makes a new order from your app, an urge is generated in the mind of the customer to have that product in hands as early as possible. You can ease their tension by sending regular push notifications about the current location of the order, along with the estimated delivery status. This not only allows them to show their presence for receiving that order on time but also makes them feel special that they are cared for. It further helps in increasing loyalty.
Push notifications are an important strategy that can give an upper hand to your app. It can make the public aware of your app and also helps you in retaining customers. Now, if a single service can provide you a world-level platform then why not try it?
Author Bio: WonderPush is a platform that provides you a weapon in the form of Android Push Notifications that can give your app new heights in your targeted market. This service is easy, inexpensive and can be used to run a campaign to make your app famous worldwide.