In today’s time, a mobile phone is not just a device to communicate with people and check social media feeds. Over time it has evolved a lot and has become an effective business tool. As technology is growing at a fast pace, people are getting more addicted to mobile phones, laptops, and tablets.
The significance of mobile apps in business has grown up tremendously in the last few years. Smartphones have changed the way businesses operate. Mobile apps have made it easier for customers to get any information related to business at their fingertips and stay in touch with their favorite brand. That is why many businesses are making their presence on digital platforms and mobile devices.
According to a recent report, the mobile app business market has reached approximately $30 billion.
Regardless of this number, it is perceived that the app market is still in the early phase and has a lot to offer in the coming time. If you think that a mobile app is only beneficial for big business giants such as Amazon, Wall-Mart, etc, then you are wrong. No matter whether you are a small business owner or big business owner, you cannot deny the fact that with the current rate of development in technology, no business should be marketed only offline.
Today, marketing through a mobile device is very effective and it has many benefits. Hence, even a small business owner should adopt technology and gain benefits by making a mobile application for their business. Though it might seem a little costly for the small business owners so they can take short term loans from private money lenders such as British-lenders.uk.
In case you are still not clear why anyone will make their own mobile app for business, here are a few reasons which will make the thing clear to you.
Provides You Visibility at All The Time
Statistics show that on average a Briton spends more than three hours daily on their mobile phone. Currently, almost all things are getting done through a mobile phone from shopping to watching films and other things. For this purpose, they keep checking their phone very often. In this situation, if your business has a mobile app and customers have installed it on their device then willingly or unwillingly they will get to know about your business. This way you will be visible to customers all the time. And this visibility may give you some sales.
Enhance Customer Engagement
No matter what product or service you are providing through your mobile app, customers always need an effective way to reach you. Having an instant contact feature such as chat, text, etc within your app can make a big difference in the way you reach your customers.
For instance, if someone wants to book a spa service through your mobile app then he/she can book with few steps rather than making a call to your customer service center. Hence, it is better to add these instant messaging features to your app.
Adds Value To Your Brand
A mobile app can add value and build brand recognition of your business. Also, it can contribute to your brand awareness. Your customer can interact with you through your mobile app very easily and it will increase the trust of your customer in your brand. The more your customers trust you, the more they will stick to your brand. You show some of your business principles on your app to show the customer why they should trust you. This way a mobile app can boost your brand value and add more loyal customers.
When you have a base of loyal and trusted customers, it simply means that your sales too will increase.
According to a recent survey done by SalesForce, it has been found that 70% of the purchasing experience is influenced by how customers are being treated by the companies.
The more satisfied and happy people become with your product and service, the more the demand will grow. With more demand comes more sales and ultimately more profits. That’s where a mobile app becomes very helpful and necessary for a business. The only thing which you need to keep in mind is the cost of developing the app. You should try to keep it low.
In the time of Smartphones and mobile devices, only having a website is not going to help your business. The need for being available on every internet-enabled device is increasing and you should not lag behind in leveraging the benefits it is offering. In the coming times, a mobile app is going to become an essential tool for any business whether it is small or big.
Description: The mobile app which you are going to make today will decide the future of your business. Hence, it is very important that you design an app that can attract customers.